| dc.creator |
Davras, Özgür |
|
| dc.date |
2024-06-01T00:00:00Z |
|
| dc.date.accessioned |
2025-02-25T10:34:39Z |
|
| dc.date.available |
2025-02-25T10:34:39Z |
|
| dc.identifier |
976d990d-1cd9-4e42-9efd-e5f09bfa51b5 |
|
| dc.identifier |
10.1016/j.ijhm.2024.103821 |
|
| dc.identifier |
https://avesis.sdu.edu.tr/publication/details/976d990d-1cd9-4e42-9efd-e5f09bfa51b5/oai |
|
| dc.identifier.uri |
http://acikerisim.sdu.edu.tr/xmlui/handle/123456789/100647 |
|
| dc.description |
<p>As employee satisfaction (ES) plays a critical role in the success of hospitality businesses, the factors influencingES have been extensively investigated in the literature. However, considering the enterprises’ limited resources,it becomes crucial to allocate these resources based on the priority of factors in order to enhance ES. ImportancePerformance Analysis (IPA) and Asymmetric Impact-Performance Analysis (AIPA) are the quantitative techniques used by scholars in the prioritization of attributes. Therefore, this study aimed to examine employees’perceptions of various internal marketing (IM) practices and the influence of each practice on ES by comparingIPA and AIPA. The analysis results of both techniques revealed different results from each other based on asample of 764 hotel employees in Antalya. A comparison of the two approaches’ results suggests that AIPA ismore efficient than IPA in achieving higher ES. <br></p> |
|
| dc.language |
eng |
|
| dc.rights |
info:eu-repo/semantics/closedAccess |
|
| dc.title |
Prioritization of internal marketing practices according to their influence on employee satisfaction by comparing IPA and AIPA |
|
| dc.type |
info:eu-repo/semantics/article |
|