| dc.creator |
Manap Davras, Gonca |
|
| dc.creator |
Davras, Özgür |
|
| dc.date |
2024-07-14T00:00:00Z |
|
| dc.date.accessioned |
2025-02-25T10:37:06Z |
|
| dc.date.available |
2025-02-25T10:37:06Z |
|
| dc.identifier |
b8b055b8-b5ae-47f7-9843-6bed07a00614 |
|
| dc.identifier |
https://avesis.sdu.edu.tr/publication/details/b8b055b8-b5ae-47f7-9843-6bed07a00614/oai |
|
| dc.identifier.uri |
http://acikerisim.sdu.edu.tr/xmlui/handle/123456789/101119 |
|
| dc.description |
<p><span lang="EN-US" style="font-size:12.0pt;line-height:107%;font-family:"Times New Roman",serif;mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold">Coffee shops are therising star of the food and beverage sector, and new coffee shops are beingadded with a concept that includes various and different coffee flavours. In anintensely competitive environment, the ability of coffee shops to increasetheir market share and gain competitive advantage depends on their ability touse effective marketing tools and create customer value. Today, with thedeveloping technology, one of these marketing tools is innovation. The purposeof this study is to examine the effects of innovative practices in coffee shopson customer citizenship behaviour. According to the results of the analysis of426 data obtained from the customers of an international chain coffee shop, itwas found that menu innovation, technology-based innovation, experientialinnovation and marketing innovation dimensions positively affect customercitizenship behaviour. It is thought that the results of the study will providea unique contribution to the literature as well as guiding coffee shop managersin terms of developing strategic plans.</span><br></p> |
|
| dc.language |
tur |
|
| dc.rights |
info:eu-repo/semantics/closedAccess |
|
| dc.title |
Examining the effects of innovativeness in coffee shops on customer citizenship behaviour |
|
| dc.type |
info:eu-repo/semantics/conferenceObject |
|