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<p>In this study, the online tourism experiences of tourists visiting Şirince, which is an importantdestination in terms of cultural and rural tourism, have been analyzed by content analysismethod. In the study, 824 online Turkish comments published on Tripadvisor web pages, a digitaltravel platform, until 28.09.2020 were used in the analysis phase of the study. The obtainedcomments were analyzed using the MAXQDA software, which is frequently used in qualitativedata analysis, and word frequencies and cloud were created. When online comments areexamined; It is revealed that visitors have a low rate of negative experiences with cultural andrural, activity, local food and drinks, accommodation, transportation, local souvenirs andshopping experiences. Approximately 80% of Turkish online comments made for Şirince arepositive; 20% was found to be negative. Among the positive experiences shared by the visitors,Şirince houses, churches, Şirince wines, local food and drinks stand out, while negativeexperiences are factors such as crowding, traffic density and high prices.<br></p> |
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