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Evaluation of the factors affecting water-saving attitudes of urban life on the verge of the next century: a case study of the Mediterranean region of Turkey

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dc.creator Gulcan, Sinem
dc.creator CEYLAN, RAHMİYE FİGEN
dc.creator Gul, Mevlut
dc.creator AKPINAR, METİN GÖKSEL
dc.date 2018-06-01T00:00:00Z
dc.date.accessioned 2021-12-03T12:03:50Z
dc.date.available 2021-12-03T12:03:50Z
dc.identifier dec70da0-f1fc-4f00-b6e0-02af0bde4df3
dc.identifier 10.2166/washdev.2018.163
dc.identifier https://avesis.sdu.edu.tr/publication/details/dec70da0-f1fc-4f00-b6e0-02af0bde4df3/oai
dc.identifier.uri http://acikerisim.sdu.edu.tr/xmlui/handle/123456789/95342
dc.description The World Food and Agriculture Organization claims the percentage of the overall world population that will suffer from water scarcity and water stress by 2025 is estimated as 34% and 15%, respectively. Accordingly, it can be estimated that 40% of the 9.4 billion estimated world population will face water shortages by 2050. In this case, the ownership and efficient use of water stand out as common concerns for all communities in the world for today and for the future. In this research, the attitudes of consumers towards water saving were identified and factors that affect these attitudes were analysed within a sample from the Mediterranean region of Turkey. The survey was conducted through a face-to-face survey with 965 households in three Turkish provinces in 2009. SPSS statistical package was used for factor analysis to determine the affecting factors. Variables affecting water-saving decisions were reduced to seven factors via 0.792 KMO value. These seven factors explained 62.18% of the total variation in water-saving consciousness of the target group. Accordingly, it was understood that marketing policies should focus on water crisis awareness, environmental awareness, anxiety about water shortage, residential area characteristics, water pricing, the current awareness level and social willingness on reduction of water use to cope with possible problems.
dc.language eng
dc.rights info:eu-repo/semantics/closedAccess
dc.title Evaluation of the factors affecting water-saving attitudes of urban life on the verge of the next century: a case study of the Mediterranean region of Turkey
dc.type info:eu-repo/semantics/article


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