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Big data and innovative organizational performance: Evidence from a moderated-mediated model

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dc.creator Demir, Mahmut
dc.creator ŞEN DEMİR, Şirvan
dc.creator Yasar, Emre
dc.date 2022-12-01T00:00:00Z
dc.date.accessioned 2023-01-09T12:01:08Z
dc.date.available 2023-01-09T12:01:08Z
dc.identifier 2df6496c-7676-4bb3-aed5-81877bd5c73b
dc.identifier 10.1111/caim.12525
dc.identifier https://avesis.sdu.edu.tr/publication/details/2df6496c-7676-4bb3-aed5-81877bd5c73b/oai
dc.identifier.uri http://acikerisim.sdu.edu.tr/xmlui/handle/123456789/97703
dc.description Big data in hotels is crucial in new business models, processes and methods for improving innovative organizational performance. This study investigates how big data and its sharing directly impact innovative organizational performance through big data analytics capabilities. Research data collected from 438 participants at 36 five-star hotels were analysed using structural equation models. The analysis found that using and sharing big data in hotels directly affects big data analytics capabilities and innovative organizational performance. Furthermore, analytical capacities mediate between using and sharing big data and creative organizational performance. These results have some theoretical and practical implications.
dc.language eng
dc.rights info:eu-repo/semantics/closedAccess
dc.title Big data and innovative organizational performance: Evidence from a moderated-mediated model
dc.type info:eu-repo/semantics/article


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