| dc.creator |
Demir, Şirvan Şen |
|
| dc.creator |
Demir, Mahmut |
|
| dc.date |
2023-01-01T00:00:00Z |
|
| dc.date.accessioned |
2025-02-25T10:21:24Z |
|
| dc.date.available |
2025-02-25T10:21:24Z |
|
| dc.identifier |
4a754707-7870-4c98-8640-ce5bed845e7c |
|
| dc.identifier |
10.1080/10548408.2023.2255884 |
|
| dc.identifier |
https://avesis.sdu.edu.tr/publication/details/4a754707-7870-4c98-8640-ce5bed845e7c/oai |
|
| dc.identifier.uri |
http://acikerisim.sdu.edu.tr/xmlui/handle/123456789/99597 |
|
| dc.description |
This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation. |
|
| dc.language |
eng |
|
| dc.rights |
info:eu-repo/semantics/closedAccess |
|
| dc.title |
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry |
|
| dc.type |
info:eu-repo/semantics/article |
|