Description:
<p class="MsoNormal" style="text-align:justify;line-height:125%"><span lang="EN-US" style="font-size:12.0pt;line-height:125%;font-family:"Times New Roman",serif;mso-bidi-font-weight:bold">The purpose of this study is to examine theasymmetric effects of service quality on overall customer satisfaction inaccommodation businesses operating within the scope of glamping tourism. The506 data obtained from Otelpuan.com, one of Turkey's leading online reviewwebsites, were analysed and the results of the analysis classified the servicedimensions of glamping businesses (food and beverage, room, service andprice-performance) as key factors. It has been observed that the currentperformance of these service quality attributes should be maintained to preventcustomer dissatisfaction. It is thought that the results of the study willprovide a unique contribution to the literature as well as guiding glampingbusiness managers to develop a strategic plan by transferring their limitedresources to the right services.<o:p></o:p></span></p>