<p><span style="color: rgb(17, 17, 17); font-family: Poppins; font-size: 14px; text-align: justify;">The aim of this qualitative study is to draw attention to the problems Gen Y faced in recruitment practices and HRM mistakes committed by businesses in these processes. Web-based interviews held with 12 Gen Y members. Interview notes were subjected to thematic analysis and the main problems encountered during the recruitment processes were identified. Findings show Gen Y encounters ethical, communication, and process management problems in recruitment processes. Recruitment process is the first stage in which employer brand value is perceived, and it needs to be managed carefully. Furthermore, it will be increasingly important to align Gen Y's new knowledge, attitudes, values, and skills with existing work contexts. Results provide some clues to better understand perception of Gen Y and also emphasize the need to update HRM practices.</span><br></p>