<p>This chapter aims to identify the destination attributes and compare them based on two assumptions</p><p>that form either a symmetric or an asymmetric relationship between destination attribute performance</p><p>and tourist satisfaction. For this purpose, data were collected from tourists coming to Fethiye, Turkey.</p><p>Multivariate regression analysis was performed on the obtained data based on the linear assumption</p><p>first. The results revealed that the attitudes of staff and the attitudes of the shopkeepers are the main</p><p>determinants of tourist satisfaction. Then, penalty-reward-contrast analysis was performed based on</p><p>the nonlinear assumption. According to analysis results, attitudes of the staff are performance factors;</p><p>and travel agency services, attitudes of the shopkeepers, security/safety, and beach/sea are classified as</p><p>excitement factors. The elements that take part in the excitement factor are the attributes that contribute</p><p>to satisfaction the most.</p>