The concept of urban ecotourism is accepted as an important component in order to increase the tourism potential and diversity of cities, to spread tourism activities over 12 months, to protect and sustain existing natural and cultural values, to increase awareness of nature and environmental protection, and to increase local income sources. Isparta city and its surroundings have rich ecotourism potential in terms of natural and cultural resource values. The aim of the study is to examine the concept of urban ecotourism conceptually, to take an inventory of the natural and cultural values of the city of Isparta and its surroundings, to create a SWOT analysis and strategic action plan for urban ecotourism. As a result, two main goals and nine different aims and many actions have been proposed in terms of urban ecotourism in Isparta.